We headed to Copenhagen recently and were in awe of how cycling is a big part of city life. From our visit we understood why Copenhagen has been voted the best cycle city for two years running.
The Danes have got something right with their 350kms of cycle paths and lanes that are safe and easy to navigate, particularly as many of them are raised from the road. This has helped make cycling become a common and indeed preferred means of transport - you can often see people in suits, heels or skirts, even a man with a fridge in his cargo bike effortlessly pedalling past!
Being able to cycle freely meant we could easily explore places and sights in Copenhagen, as well as helping us feel more like a local.
There’s no need to bring your own wheels (we did take our T2 helmet though), as there are lots of bike rental shops around the city. You can expect to pay around 75kr ($8.50/£6.50) for one day’s rental and 350kr ($40/£31) for a week.
We’re already planning our return trip to get the most out of this bike-crazy city!
You can find out more and discover Denmark on a bike here >
We’ll be at the Spin Cycling Festival from Friday 12th – Sunday 14th May 2017 and we can’t wait! It’s one of our favourite urban and road cycling events.
There’ll be over 150 leading bike brands as well as a day-night test track, to see some live action and spot the cyclists in our T2 helmets on the demo track!
The event showcases a perfect mix of bikes, innovation, technology, apparel, art and music.
Use code EXH241 to get 2 for 1 tickets here.
Come along and pop by to see us at stand K10 to try on one of our T2 cycling helmets, or just for a chat.
With over a year since my last blog post and most of our updates going onto our social media platforms, I have finally listened to the requests of posting more regularly to our own blog, so here goes!
First, we have a new color to the line up, Hot Orange! It is available in Europe now and will be available once our inventory clears customs during the first week of July. You can see more views of it in the Shop.
Our team on both sides of the Atlantic have been hard at work adding new retail partners over the past few months so we have added a Store Locator section to our site that you may find in the footer of our site or here. We will continue to update this page as we add more retailers throughout the year. If you have a favorite store near you that you think would be interested in carrying Torch products, please let us know at firstname.lastname@example.org. If they decide to make a purchase we'll send you a 25% off coupon for your help.
This brings me to my next point and that is we would like to start a Torch Bearer program soon. We will be putting together some ideas how it will work and reaching out to those who have expressed interest. If you would like to be contacted when the time comes, please email us at email@example.com, subject Torch Bearer and we will make sure to include you when the time is right.
Our entire team are proud to announce we have received our second design award for the Torch T2 bike helmet. This is especially meaningful to me since design is my background and passion. To have others give us the respect and recognition of an international design award means so much and for that I am grateful, yet not quite as much as when I receive an email from one of you declaring how much you love your Torch helmet and how safe you feel while riding with it.
Lastly, the more. We are nearing the end of development of our next big launch, the mountain bike helmet. I had hoped to have some cool video teasers to share, but the Gopro just did not want to cooperate this week. Next time. Either way we will be making an announcement soon with some more details and our plans for launching. We will of course be looking to do a crowdfunder for it since that is how our brand was born, but mainly we have come to love the feedback and chance to improve our designs before they even go to production from your feedback.
Have a great weekend, have a happy Independence Day and ride on!
The Torch T2 may require resetting if it has not been charged regularly. After a time without charge, the battery gets disconnected from the circuit, meaning it needs to be reset. The following video shows you how to reset the battery charge circuit:
We visited the UK to film an episode of the Dragons' Den recently. For those of you in the US, this is the original UK version of the Sharks' Tank. Due to our UK business partner we were eligible for the show and decided to go for it. We were fortunate to be chosen and here's our pitch which includes the founder of Torch Apparel, Nathan Wills and the President of Torch Europe, Hugh Roper. We won't tell you the outcome, you'll just have to watch and see.
Torch Europe had a successful trip to the new Facebook offices in London.
Torch were among several companies presenting our business to Seedrs investors.
The great news is that we have smashed our European fund raise target, and those that saw the T1 - wanted one!
We will soon be closing this round of funding, so if you are considering being part of our journey - we would love to have you on board! www.seedrs.comhttp://www.seedrs.com/startups/torch-apparel-europe
Welcome to our new European website that we have launched to coincide with our debut TV appearance on Dragons Den, and fund raising campaign on Seedrs. Please take a look around, and provide us feedback. We would love you to review our Seedrs pitch - which allows you to become a shareholder in our business! It is an exciting time for us here at Torch, and we welcome the opportunity to invite you to come on board!
You can see the Seedrs campaign here:
It has been a long and arduous journey from launching Kickstarter to finally shipping all 1,300 pre-orders. We have learned so much along the way and have had the opportunity to work with some great people. New products are already in the works, including our FLUX backpack that we've been trying to perfect and have finally resolved all of the issues through testing.